Not another video vault
Training without execution is entertainment. SCALE tells you what to do, gives you the tool, and measures whether you did it.
One unified business system
Every lesson produces a business asset, action, or measurable result. AI is integrated throughout — not treated as a novelty.
Coaching matched to production
Foundation, Growth, and Scale paths in the same weekly session. New agents are not overwhelmed. Producers are not bored.
The methodology
Systems. Conversations. Accountability. Lead generation. Execution.
S
Systems
Build the structure required to run a real business.
C
Conversations
Develop the language, confidence, and judgment to convert.
A
Accountability
A measurable operating rhythm — not motivation.
L
Lead Generation
A balanced plan instead of one unpredictable source.
E
Execution
One lesson. One tool. One action. One measurable outcome.
One program · three levels of execution
Coaching appropriate to your production level
Foundation Track
Newly licensed agents, first two years, or fewer than ~12 transactions a year.
Build confidence, consistency, competence, and a sustainable foundation.
Growth Track
Agents producing ~12 to 36 transactions with inconsistent lead flow or thin profit.
Create predictable production and improve conversion, profitability, and time.
Scale Track
Agents at ~36+ transactions, hiring support, or building a small team.
Create leverage, document the business, and grow beyond personal capacity.
Weekly operating rhythm
A business that runs on a calendar, not on hope
Approximately 68 live learning and coaching opportunities each year. Recordings post to the member portal within two business days.
Monday
SCALE Momentum
A 5–10 minute brief: the week’s focus, one priority, one challenge, and the session tools.
Tuesday
Live SCALE Coaching
60 minutes at 12:00 p.m. Eastern. Wins, scoreboard, core training, implementation, commitment.
Thursday
Community Execution Thread
Members report what they implemented, which conversations they completed, and where they need help.
Friday
SCALE Scorecard
Weekly numbers submitted privately through the portal. Pipeline data stays confidential.
Year-one inventory
The quantity is obvious. The standard is execution.
52
Weekly coaching sessions
68
Live learning opportunities
30+
Business playbooks
50+
Conversation guides
150+
AI prompts
12
Marketing campaign kits
- Weekly live business coaching
- Quarterly planning intensives
- Monthly Conversation Labs
- Quarterly expert masterclasses
- Annual virtual SCALE Summit
- SCALE Fast Start onboarding
- Individual member portal
- Session recordings and transcripts
Required operating rhythm
- Closings per year
- 20.0
- Appointments held
- 58
- Meaningful conversations
- 229
- Income target
- $180,000
0.40 per week
1.1 per week
4.6 per week
at $9,000 average commission
Adjust the conversions to match your market. Members refine these assumptions during Fast Start.
Membership
Same program. Relationship pricing.
Standard Membership
$297
per month
Complete access to the SCALE coaching system.
REAL Broker Network
$97
per month
Preferred rate for qualifying agents in the designated REAL Broker network.
HAViN Group Agents
Included
with affiliation
Same core program. Included because of your HAViN Group relationship.
